By Laura Gavinelli

This e-book makes a speciality of the relationship
between company procedure and festival between Italian SMEs within the aftermath
of the commercial challenge. First analyzing enterprise method and competitive
advantage in a broader experience, Business
Strategies and Competitiveness in instances of Crisis
is going directly to examine the
strategic behaviour of SMEs and the main components that let them to beat the
challenges they face. The e-book covers wide-ranging subject matters corresponding to advertising and marketing and
communication techniques, internationalization approach and access modes, access
to credits, networking, innovation technique and human assets enhancement.
Referring to insightful case reviews and surveys performed among 2011 and
2014, it displays on managerial implications for Italian SMEs and identifies
their 3 major aggressive challenges. 

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Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs by Laura Gavinelli


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