By Daniel Paulson,John Gallo

Apples to Apples is the 1st booklet to hyperlink branding and corporate tradition in a manner that offers enterprise humans the potential to stand proud of their festival. the writer makes a resounding argument for the benefits of aggressive differentiation, and publications readers during the strategy of discovering significant issues of distinction. Apples to Apples defines the features essential to advance a top class model that produces better revenues and larger earnings than rivals. the writer is going directly to convey readers tips to create those characteristics of their personal businesses, emphasizing the necessity to keep on with via, degree successes, and leverage patron delight to affix the companies that prevail even within the hardest times.

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Apples to Apples: How to Stand Out From Your Competition by Daniel Paulson,John Gallo

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